Over
90 percent of dissatisfied customers will avoid confrontation
with management and simply not return to any establishment where
they have had poor service. Where do they go? …To your competition! What’s
worse, most often these customers will voice their complaints
to friends, family and colleagues. As a result, it costs you a
multitude more to attract new customers than it does to keep existing
customers.
Also, few owners or managers want
to acknowledge the reality that their employees may be stealing
from their business. Nevertheless, statistics clearly show that
employees are stealing tremendous sums of money. The United States
Department of Commerce estimates that losses due to employee theft
in the food and beverage industry, for example, amount to four
percent of annual gross sales, a dollar figure in the scores of
millions.
Any comprehensive strategy aimed
at reducing loss must include specific measures to limit, if not
prevent, employee theft. The process of minimizing your operation's
vulnerability to theft involves eliminating areas of weakness;
weaknesses created through lax policies and procedures, breeches
in security and ineffective cash controls.
This
is where Phantom Shoppers can help! Your Phantom Shopper program
will not only inform you what goes on when you’re not around,
but will motivate your staff and managers as well. Our
services afford valuable insight into what's actually happening
behind the scenes.