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Over 90 percent of dissatisfied customers will avoid confrontation with management and simply not return to any establishment where they have had poor service. Where do they go? …To your competition! What’s worse, most often these customers will voice their complaints to friends, family and colleagues. As a result, it costs you a multitude more to attract new customers than it does to keep existing customers.

Also, few owners or managers want to acknowledge the reality that their employees may be stealing from their business. Nevertheless, statistics clearly show that employees are stealing tremendous sums of money. The United States Department of Commerce estimates that losses due to employee theft in the food and beverage industry, for example, amount to four percent of annual gross sales, a dollar figure in the scores of millions.

Any comprehensive strategy aimed at reducing loss must include specific measures to limit, if not prevent, employee theft. The process of minimizing your operation's vulnerability to theft involves eliminating areas of weakness; weaknesses created through lax policies and procedures, breeches in security and ineffective cash controls.

This is where Phantom Shoppers can help! Your Phantom Shopper program will not only inform you what goes on when you’re not around, but will motivate your staff and managers as well. Our services afford valuable insight into what's actually happening behind the scenes.

 

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